Real Stories: The most effective way to learn & have impact

Real Stories: The most effective way to learn & have impact

Real Stories: The most effective way to learn & have impact
Introducing Social Bounties.
A new way to empower consumers of news as well as those being seen in videos or reported on in the news.

Stanford, CA, United States

Jennifer Aaker, Professor at Stanford University. She explains: When people think of advocating for their ideas, they think of convincing arguments based on data, facts, and figures. However, studies show that if you share a story, people are often more likely to be persuaded. When data and story are used together, audiences are moved both intellectually and emotionally. When telling a story, you take listeners on a journey, moving them from one perspective to another.

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