Real Stories: The most effective way to learn & have impact
Jennifer Aaker, Professor at Stanford University. She explains: When people think of advocating for their ideas, they think of convincing arguments based on data, facts, and figures. However, studies show that if you share a story, people are often more likely to be persuaded. When data and story are used together, audiences are moved both intellectually and emotionally. When telling a story, you take listeners on a journey, moving them from one perspective to another.